Amongst the vast opportunities,
that the man is surrounded with and amongst the galore of options, at times it
becomes difficult for him to come to a conclusion and instead get more confused so as to what
option would be best suited for him. Why is this major confusion? Why is there
such a vast expanse of options? When someone opens up a new venture in the
market or someone comes out with an innovation and the same innovation if its a
huge hit amongst the audience, then the others follow suit which in turn
develops into a story or it somehow finds spaces amongst the audience. If the
innovation fails their stories dies with them. Hasn’t it been noticed in the
lifelong scenario?
A few examples that can be cited,
when the Chat Messenger came into the market, WhatsApp was sort of an
innovation and a huge hit amongst the audience not just in India but worldwide.
When earlier messaging and social media platform was the major platforms for
texting. From the time I remember being active on the social platform,
initially it began with orkut then the trend shifted to Facebook entirely.
Gradually the trend entirely shifted to Whats App. Though these two are
different platforms but the main purpose that of being connected remains the
same. However, with this great innovation of chat messaging many companies
followed suit. Then followed the other chat messengers like, Hike, Viber,
Chaatz, Line, We Chat, Facebook Messenger etc. All I am trying to say is
greater the option available in the market greater the confusion for the
audience. The customers will in situations like these they will either analyze
the features present in every messengers and use the one which is best suited
for them or they will use the product that provides them the feel good factor.
Marketing through messengers |
Similar is the concept followed
worldwide, for any business and for any industry standards or any marketing
campaigns. A cadbury campaign is a hit the other companies will try to revolve
their ideas around the same campaign and will not focus on a new idea instead. A
movie actor from a famous movie, wearing a round neck collared shirt, the trend
begins. Women with great dressing sense, all the other girls follow suit. A
chaat outlet is famous in the busy market; the entire market will be named
after the chaat wala. I can cite as many examples possible for new trends that
have begun, just from one great innovation or one great idea people get
numerous options to choose from, this can lead the buyers to more confusion. If
the buyer is sorted in his mind and has done enough analysis as to what kind of
product is required by him then the purchase becomes easy. Greater the price
paid for the product greater is the need for analysis. Buying a house eats up
almost all your savings so it’s imperative that many factors are considered
while purchasing products which involve huge investments
.
What if the analysis done has all been pointing towards that home which
scored best but the vibes aren’t good?
Not just in India but around the
world many deals are made through the gut feeling. The interiors, the wonderful
architecture is on one side which holds relevance in its specific segments but
equal importance is given to the vibes that come from a house. In India when we
do pooja even after buying a handset then imagine the importance that is given
while purchasing homes. Well, I might not believe in idol worship but I will
definitely go with the gut feeling and the positive vibes or the positive
feelings that come from being around the house. It is just this natural
instinct which is paved in every human beings and allows them to react to
uncertainties with great strength and devour and we question ourselves that, “I
made this major decisions on the basis of my gut feeling” but in time when we
are proven correct our instincts get stronger. This phenomenon is followed
world wide.
Good Luck |
The gut feelings or the sense of
belongingness comes when one can sense security, good vibes come when one can
sense that this is just the right place to be in. Everything seems just perfect
even if defaults are noticed, in spite of that one default, the buyer is ready
to purchase, the feeling is so strong that major decisions in life are made out
of the gut feeling of being around in that particular space. The environment of
the house of where it has been set all of which have only positive messages
coming out of them.
Positive environment at home |
With that gut feeling people also
link their fortune, good luck and prosperity. Well, we are Indians and we are
well aware of situations where superstitions are given importance.
Concentrating the mindset of
majority of the Indian families when buying a home is that they think that if
they buy a home, it can result to greater good luck as considered to the
present situation they are in. If they buy a home it can leader to greater
prosperity and fortune. That is why when a house is bought a Pandit comes to
offer his prayers to the house and guests are invited to bring in their best
wishes.
Care has been taken by Mona Townships in this scenario as well
Houses have a full fledged
security system, where guards are placed in every block; the facility of CCTV
camera surveillance is placed on every floor with an electronic door at every
entrance that provides reconciliation into the minds of the buyer. Every room
and floor has been designed keeping the good vibes in mind, each apartment have
been designed according to professionals of Vaastu Shastra. Every nook and
corner has been designed keeping vaastu in mind.
CCTV |
The feel good factors are the
feedback received from many of our esteemed clients where they have spoken
about the harmony peace and good vibes that come from these houses; these can
be compared with the analysis reports.
good blog
ReplyDelete